Have you heard? We’ve opened a new location! The two-level store is tucked into the heart of Georgetown (1037 33rd Street NW) in a charming brick building. Oh, and you can’t miss us because we’ve decked out the front of the store with not only our name but also a painting of one of our iconic Courtly Check enamel kettles. In our tradition of working with the most creative artisans, we hired a street artist to create this custom graphic for our storefront.
The store will offer a completely new retail shopping experience, showcasing products on floating slabs, in both minimal and rustic settings, while featuring branded graphics on the interior of the store. “The store has a very modern feel, and you’ll notice how graphically driven it is,” says our director of stores, Alexandra Testa. “We wanted this location to be all about discovery and storytelling through deliberate product groupings, so you’ll find everything you’d need to create a personalized table setting in one area—from the dinner plates to the candles and serving pieces. We want people to play with the different combinations in real time.”
Start out on the first floor, where our everyday products will help turn the ordinary into the extraordinary. If you’re in the market for more luxe special occasion items, head up to the second floor. There will also be plenty of social media opportunities throughout, so get ready for your close-up! We’re encouraging guests to not only touch and arrange our products but to also snap a picture and share with friends and followers on their social accounts.
“We’re so excited to call Georgetown home for our very first experiential store,” says Creative Director and Chief Brand Officer Rebecca Proctor. “This store will feel very different than anything we’ve ever done. We’re looking to bring our unique designs and passion for entertaining to life. Our brand is about not taking yourself too seriously, mixing and matching, and celebrating fun and community. The store will convey that energy.”
And because we love you, we’re offering a gift with purchase for our Georgetown customers. Here’s what you need to do to get yours: Purchase eight tabletop items from the store, set up your own place setting and snap a picture, then post it to your social media accounts with the tag #MCGEORGETOWN. So go on—show off your superior hostess skills. We hope you love our newest store as much as we do!